Brand Design + Packaging
Art Direction, Lead Graphic Designer
Lisa Strausfeld, Design Stratgey
Jared Tuttle, Illustration
This complete re-imagining of Sokol Blosser's packaging and identity system focuses on the tangible and elemental aspects of wine labels, and celebrates what makes Sokol Blosser wines so unique, and so uniquely attuned to their place in the Willamete Valley. The packaging-first identity re-design took cues from Sokol Blosser's history as trailblazers in the Oregon wine industry while clarifying their brand position as leaders in sustainability.